m.cosmopolitan.co.za
In a country where Internet penetration amongst the population is 10% and mobile penetration is more than 100%, m.cosmopolitan.co.za is where Cosmo girls on-the-go get their fix of their favourite glossy when they're without their magazines or computers. By simply taking the website onto a cellular platform, the brand has built a tremendous mobile following; in November 2011, the site had over 700 000 pageviews in one month alone.
The mobile site offers users daily updates of not only the latest features and celebrity gossip, it also gives readers what makes the brand uniquely Cosmo, daily sex tips. As Associated Magazines' first venture to leverage the Cosmo brand on the highway travelled by more than 48 million South Africans, we have no doubt that m.cosmopolitan.co.za will surpass the website in terms of traffic and soon become the #1 mobile destination for fun, fearless females.
