The Marie Claire Naked Campaign 2014
13 February 2014
Marie Claire’s popular Naked issue was launched last night at Mondiall restaurant in Cape Town and features 36 celebrities in the nude in aid of The Lunchbox Fund, a non-profit organisation dedicated to providing a daily meal for orphaned or vulnerable school children in disadvantaged areas around South Africa.
More than 12 million South African children are living on less than R20 a day and The Lunchbox Fund facilitates public donations and volunteers to help provide these children with at least one healthy meal per day at the schools involved.
The issue goes on sale Monday, 17 February.
‘We are so very excited about this year’s Naked issue,’ says Aspasia Karras, editor of Marie Claire. ‘Not only do we hope to raise awareness for The Lunchbox fund, but we are looking at raising money too, to help the millions of children in this country enjoy a decent meal each day.’
Marie Claire is inviting readers who have purchased a copy of the Naked issue to share their purchase on social media, by posting a ‘selfie’ with the magazine and including the hashtag #MCNaked. For every 5 000 correctly tagged selfies shared, Marie Claire will donate R5 000 to The Lunchbox Fund to the total of R10 000.
The general public can also get involved with The Lunchbox Fund directly by partnering with the fund, donating money or volunteering. Visit Thelunchboxfund.org for more information.
Celebrities taking part in this year’s campaign are:
- Lee-Ann Liebenberg, model and Marie Claire Naked 2014 cover star
- Chris Bertish, big-wave surfer and The Lunchbox Fund ambassador
- Kamini Pather and Pete Goffe-Wood, winner and judge on Masterchef SA
- Tebogo ‘Proverb’ Thekisho and Siya ‘Slikour’ Metane, SA hip-hop artists
- Zebra & Giraffe: Stefan Henrico, Alan Shenton, Mike Wright and Greg Carlin
- Mi Casa: Joao ‘J’Something’ da Fonseca, Sipho ‘Dr Duda’ Mphahlaza and Moshe ‘Mo T’ Kgasoane
- ShortStraw: Gad De Combes, Jake Rubinstein, Russell Grant, Alastair Thomas and Tom Revington
- Graeme Richards and Katlego Maboe, Expresso presenters
- Nomuzi Mabena, MTV Base presenter
- Catherine Grenfell and Zama Dube, radio presenters
- Nate ‘Protoculture’ Raubenheimer, producer, composer and DJ
- Vanessa Haywood, Boity Thulo, Zakeeya Patel, Catriona Andrews and Petronella Tshuma, actresses
- Ryan Sandes, ultra-trail runner
- Malibongwe Tyilo, blogger
- Athi-Patra Ruga, performance artist
- Marc Lottering and Anne Hirsch, comedians
- Chad Saaiman, musician
- Adele Blank, dancer and choreographer
‘It breaks my heart that so many children are going hungry,’ says Marie Claire Naked cover star Lee-Ann Liebenberg, ‘I never realized that something as small as a peanut-butter sandwich could change a child’s life. Feeding the children at school encourages them to stay in school and highlights the importance of education.’
For more information on The Lunchbox Fund, visit Thelunchboxfund.org, follow The Lunchbox Fund on Twitter: (@TheLunchboxFund) and like The Lunchbox Fund on Facebook (Facebook.com/thelunchboxfund)
Marie Claire will post more content, interviews and behind-the-scenes videos of this year’s Naked issue online, as well as more information on The Lunchbox Fund. For all the updates, go to: Marieclaire.co.za.
To follow the story on Facebook: Facebook.com/MarieClaireSA
Follow Marie Claire on Twitter: @marieclaire_sa #MCNaked
